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This mascara has been discontinued.

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Give your lashes a jolt and get an eye-opening look in seconds with Avon’s True Color Wide Awake Mascara.

True Color Wide Awake Mascara

Avon’s Wide Awake Mascara gives an instant eye-opening look that makes your eyes look bigger and instantly lifts lashes for an eye-opening, wide-awake look with curl that is locked in for hours.

The brush on this mascara has an exclusive hourglass wire-tapered brush lifts and curls lashes, no lash curler needed!

Avon’s True Color Wide Awake Mascara contains special elastic fibers that conform easily to the lash shape for natural-looking volumized and curled lashes to give you that upswept, lifted lash look. These special fibers were added to an exclusive polymer blend to create Avon’s innovative Lift and Lock Technology, which shrinks as it dries to set and lock the curl upon application. The hourglass brush works with the formula to create a gentle curve in the center of the eye and lift at the corners to make the eyes look bigger and more open.

It is comfortable and lightweight and won’t weigh your lashes down. It is flake, clump, and smudge-proof. It also detangles, separates, and provides volume. It is designed with Smart Slip Technology, so our mascara sticks to lashes, not to itself.


Avon’s True Color Wide Awake Mascara is introductory priced in Campaign 20 for $5.99 and will have a regular price of $8 per tube. Click here to check the current price and see if any special offers are available.


Avon’s True Color Wide Awake Mascara currently has 22 reviews with an average rating of 3.5 stars out of 5 stars.

5 Stars – Amazing Twisted Brush Help Grap Your Lashes Smooth – “This mascara has an amazing twisted applicator brush! It allows you to turn the brush as you apply, grabbing your lashes, and making it easier to get into the roots of your lashes. You can utilize this cool twisted brush the right way getting great coverage, no clumping, and it has a smooth formula that stays put. I love this Avon mascara! It’s my favorite thus far!”

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